Brands aren't being brave at the moment. Most are cowering in the corner. Read the full story by Sarah Mahoney
According to a new Ipsos study, two-thirds of Americans are likely to vote for candidates who support passing a law legalizing abortion to replace Roe if SCOTUS strikes it down. Read the full story by Joe Mandese
Bryan Cano, director of media strategy at StitcherAds, said that by analyzing historical performance, the company expects consumer spending to dip shortly after Mother's Day, but pick back up leading … Read the full story by Laurie Sullivan
The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of "alternate" and unaccredited currencies are expected to … Read the full story by Joe Mandese
To carve out an ethics-centric future, we need to look to our greatest asset: our talent. Read the full story by Ben Downing
The Certified Ethical Advertising Executive, developed by the Institute of Advertising Ethics, will be offered to its entire staff, as well as its clients, worldwide at no cost. Read the full story by Joe Mandese
The company reported organic revenue growth 23.6%. CEO Mark Penn said the MDC merger has "spurred revenue synergies." Read the full story by Steve McClellan
Ukrainian ad agency Bickerstaff.734 has created a pseudo-tourism campaign designed to make ordinary Russian citizens aware of what is really going on. Read the full story by Steve McClellan
The marketing community is catching on to crypto, NFTs, blockchain and the metaverse - and for good reason. Major brands (collectively, the clients we all work with) are already headed … Read the full story by Donald Williams
The partnership follows WPP's recent announcement of The Metaverse Foundry, a new global metaverse offering through its global production and content unit Hogarth. Read the full story by Steve McClellan
The coalition asks Musk to uphold "three nonnegotiable standards of community trust and safety," or risk a call to advertisers to pull their spending from the platform: Read the full story by Joe Mandese
As far as intent signals go, Twitter's new owner has sent some mixed ones to the company's biggest customers this week, ditching its annual NewFront presentation and tweeting about an … Read the full story by Joe Mandese
Fox Sports and Twitter will team to cover this year's FIFA World Cup games, while other partnerships will offer a variety of ad and sponsorship opportunities around some of the … Read the full story by Karlene Lukovitz
The ad presents Ford and its workers as stalwart "get-it-done" types to contrast with Musk, who, it's suggested, is merely a dilettante. Read the full story by Todd Wasserman
Twitter is definitely worth it to Elon Musk, because it enables him to prop up the perception of value in his companies. Read the full story by Cory Treffiletti
The company cited "Control weaknesses, staff turnover, and lack of detailed documentation, particularly relating to revenue and cost of sales recognition," particularly within the MediaMonks business. Read the full story by Steve McClellan
There's not a lot of lead time -- the firm will release its results tomorrow, followed by an early morning earnings call in London. Read the full story by Steve McClellan
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to Standard Media Index -- but with … Read the full story by Wayne Friedman
Dubbed "TikTok Pulse," ad placements will be organized into 12 Pulse lifestyle categories including beauty, fashion, cooking, gaming and others. Read the full story by Joe Mandese
Outrage -- or, as the French say, "outre" -- sells. The more outrageous it is, the better it seems to work on social media. Read the full story by Gord Hotchkiss
A new series coming to ABC on Tuesday seems to have perfected the art of keeping its audience tuned in during commercial breaks. Read the full story by Adam Buckman
How do TV networks adjust to this perhaps new and potentially violent environment? Bill Maher said this may be a growing problem for comedians and their audiences. Read the full story by Wayne Friedman
Pinterest has expanded its video offerings with the test launch of the Pinterest TV Studio app, which was spotted earlier this week in the Preview section of the Apple App … Read the full story by Laurie Sullivan
A new report by Similarweb compares advertiser and consumer interest in Tiktok to its competitors, and shows advertiser interest in TikTok is accelerating, while its competitors are seeing slowing growth … Read the full story by Colin Kirkland
A long-time Omnicom executive who rose to CEO of Omnicom Media Group Digital, before leaving to become president and Chief Digital Officer of Publicis' Starcom MediaVest Group, he moved on … Read the full story by Joe Mandese