• by Steve McClellan  @mp_mcclellan, May 5, 2022

WPP has entered into a new partnership with Epic Games designed to upgrade employee creative and tech skills to create consumer experiences for brands in the metaverse.

Epic Games is a major developer of digital entertainment including the game Fortnite and platform Unreal Engine, a real-time 3D creation tool.

The partnership will include a training program to improve the skills of thousands of WPP creatives and technologists on how to create custom brand experiences in Fortnite, and how to use Unreal Engine for real-time 3D creation and virtual production.

Training will consist of three separate tracks for executives, creatives, and media specialists.

WPP teams will learn from experts at Epic how to build interactive experiences across a range of industries including games, film, architecture, fashion, automotive, music and live events.

WPP has previously collaborated with SuperAwesome, an Epic Games company. The result included work such as the immersive Island built for Adidas in Fortnite for its Ozweego sneaker line.

WPP will also work with SuperAwesome to deepen its understanding of online safety and privacy to help its campaigns engage younger audiences safely.

The partnership follows WPP’s recent announcement of The Metaverse Foundry, a new global metaverse offering through its global production and content unit Hogarth.