The Select Committee may or may not win a Justice Department indictment, but it definitely deserves to win an Emmy. Several of them. Read the full story by Joe Mandese
Millions of Americans get their news from social media and late-night TV, not from watching long-form congressional hearings. Read the full story by Adam Buckman
She succeeds Daryl Lee, who held the role for nearly three years, and becomes global CEO of sister unit McCann Worldgroup. Read the full story by Joe Mandese
This isn't the first time the holding company has taken its top media executive and plopped him in the driver's seat of its flagship creative agency network. Read the full story by Richard Whitman
GroupM will release an alpha version of the new media carbon-reduction calculator in the next few weeks and release it generally in the fourth quarter. Read the full story by Joe Mandese
There are more than 7.7 billion mobile phones on the planet, generating a footprint of more than 480 million tons of carbon each year. How much of that is spent … Read the full story by Joe Mandese
The segments require both new messaging, as well as media strategies, to address their relative economic angst, Horizon's researchers say. Read the full story by Joe Mandese
In the current climate for subscription streaming, inflation is driving cancellations while, at the same time, quality content is driving retention. Read the full story by Adam Buckman
A downturn in the economy could drive a 9.6% decline in TV advertising this year to $78 billion, MoffettNathanson Research projects. An estimate with no recession projects total TV advertising … Read the full story by Wayne Friedman
Disney says it posted "double-digit" CPM price increases for its ABC Television Network prime-time inventory, and "high single-digit increases" for addressable TV deals, and Disney+ received upfront "commitments" from all … Read the full story by Wayne Friedman
The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related ad recession. Read the full story by Joe Mandese
Organic revenue growth (which factors out currency and M&A impact) remained strong at 11.3% overall in Q2 with all key operating segments reporting gains. CEO John Wren told analysts the … Read the full story by Steve McClellan
I hope the examples I cite here are merely proof of stressed-out marketing pros, and not the beginning of the end of marketing -- and Western Civilization -- as we … Read the full story by Maarten Albarda
"Mobile phone location data can be used to track individuals who have visited abortion clinics or have left the state to seek care," Representative Lori Trahan (D-Massachusetts) and five other … Read the full story by Wendy Davis
The remit covers audience and media strategy, planning, investment, measurement, and data and analytics. Read the full story by Steve McClellan
Lawmakers in the House Energy and Committee on Wednesday voted to advance a bipartisan privacy bill that would prohibit a common form of online behavioral ad targeting. Read the full story by Wendy Davis
A recent study shows that the algorithms behind search are built on top of the biases endemic in our society. Read the full story by Gord Hotchkiss
While the vast majority of global marketers have recently planned or are currently planning to make changes to their agency roster, the percentage has moderated from just a few years … Read the full story by Joe Mandese
The major ad organizations want lawmakers to significantly revise a proposed privacy bill that could require ad-tech companies to obtain consumers' affirmative consent to harness online search and browsing history. Read the full story by Wendy Davis
"Lack of both consistency and transparency has limited organic influencer marketing's value to advertisers, hamstrung its growth, and obfuscated its true ROI," the ANA said. Read the full story by Joe Mandese
The ANA guidelines can level-set the industry, help us avoid inflated metrics and resolve some of the issues faced by both influencers and brands. Read the full story by Crystal Duncan