Despite macroeconomic concerns by some, GroupM, Magna and Zenith are forecasting mid-single-digit ad growth for next year, following slightly higher growth in 2022. Read the full story by Steve McClellan
Despite the volatility of this year's updates, the longer term views from the holding company forecasting units for 2023 and 2024 have all hovered within a percentage point gap. Read the full story by Joe Mandese
GroupM slashed its U.S. ad growth projection to 7.1% from the 12.8% it forecast in June, while IPG Mediabrands' Magna trimmed its 2022 U.S. outlook to +8.0% from 9.8% in … Read the full story by Joe Mandese
If there is a positive angle to the deceleration of ad spending, it's that it is coming out of big social media platforms, and being reallocated to smaller publishers and … Read the full story by Joe Mandese
The last time one of the big agency forecasting units even referenced "mobile" in its year-end outlooks was in December 2020, when IPG Mediabrands' Magna still had a line item … Read the full story by Joe Mandese
"We do now see the fourth quarter coming in a bit below the third quarter," said Bakish. "This is lower than earlier company projections." Read the full story by Wayne Friedman
The difference between upfront and scatter market TV-placed media in the period is "unprecedented," SMI says. Including upfront TV buying made this past summer, SMI says there is a 8% … Read the full story by Wayne Friedman
The TV ad market has worsened during the last six to nine months, says NBCU CEO Jeff Shell, speaking at an industry event. Read the full story by Wayne Friedman
"It's strings-attached sponsorship," Ben Franta, an expert on greenwashing litigation, explained during a webinar hosted by the Institute for Advertising Ethics Thursday. Read the full story by Joe Mandese
Kirstie Alley had TV-comedy chops, and like the best of them, she was game for anything. Read the full story by Adam Buckman
"It's likely there'll be multiple ad tiers over time," said Netflix's CEO/Chief Content Officer Ted Sarandos. "And the product itself will evolve. I suspect pretty dramatically, but slowly and gradually." … Read the full story by Wayne Friedman
The platform will also reportedly introduce another revamp of its Twitter Blue verified checkmarks program today, and is considering bringing content moderators in-house. Read the full story by Karlene Lukovitz
The FTC on Thursday sued Microsoft over its proposed $69 billion purchase of Activision, arguing that the merger would threaten competition. Read the full story by Wendy Davis
Ford said Deering's successor would be the subject of a future announcement. Read the full story by Tanya Gazdik
A federal judge dismissed a class-action complaint claiming Twitter violated its contract with users by asking them to provide contact information for security, then drawing on that information for ad … Read the full story by Wendy Davis
The bill, which requires companies to act in minors' best interests, will be "weaponized against content aimed purely at adults," TechFreedom and law professors say in a letter to lawmakers. Read the full story by Wendy Davis
Initial clients of the New York-based agency include Google, Post Consumer Brands, Better, Chubb and Seeking Alpha. Read the full story by Richard Whitman
The Duke and Duchess of Sussex are embarking on a new chapter in their campaign to give their side of the story in their battle with the royals. Read the full story by Adam Buckman
This is by no means a complete list of the best dramas on television. In the era of peak TV+ there are so many. It is simply my list of … Read the full story by Steve Sternberg
Odyssey invites customers to engage with interactive and gamified "Journeys," earning stamps to unlock benefits and experiences from a virtual class that teaches them how to make espresso martinis to … Read the full story by Colin Kirkland
The new options being unveiled by NewsGuard this morning include gradations for brand safety on both sides of the buy/don't buy ledger. Read the full story by Joe Mandese
The actor makes a cameo in the agency's holiday video to promote the HPV vaccine in order to prevent the kind of cancer he and CEO Arthur Sadoun have battled. Read the full story by Joe Mandese