Strike-proof TV network programming is where ABC is headed this fall with virtually wall-to-wall unscripted TV programs and two TV scripted series in repeats mode. Read the full story by Wayne Friedman

Everyone in the TV biz knows that production on scripted shows, which employ the writers who are on strike, is grinding to a halt. Read the full story by Adam Buckman

The CW has loaded up on unscripted as well as more scripted TV shows from non-U.S. sources for the new season to get the network on more profitable footing. "Young … Read the full story by Wayne Friedman

Unscripted stars crossed picket lines outside the Upfront venues, while the scripted stars showed support for striking writers by not showing up. Read the full story by Adam Buckman

Diesel Labs analysts wrote: "One factor complicating the [writer's] negotiations is understanding the true ROI [return on investment] of content, especially in a subscription economy for media." The analysis adds: … Read the full story by Wayne Friedman

"Over one third of our advertising transactions today happen programmatically and close to half of these are using real-time ad decisioning," Disney ad chief Rita Ferro told advertisers and media … Read the full story by Joe Mandese

Fox officials on Monday acknowledged the challenges of the writers' strike, but also expressed confidence in their contingency plans. Read the full story by Adam Buckman

"Lifestyle content," Fox News sales chief Jeff Collins said, "now comprises over 40% of our overall audience reach." Read the full story by Joe Mandese

The new CW roster was the first to be presented by Nexstar since the company acquired a 75% controlling interest in the network last October. Read the full story by Adam Buckman

Sunday's terrifying episode, "America Decides" give us the heebie-jeebies by resurrecting the ghosts of the 2016 and 2020 elections. Read the full story by Barbara Lippert

During her six-year tenure, Lee served two executive roles at Cadillac: global brand director of BOOK by Cadillac and director of brand marketing. Read the full story by Tanya Gazdik

Norman de Greve says the retailer's AI-generated marketing writing is already better than some by its humans. Read the full story by Sarah Mahoney

Google plans to deprecate third-party cookies for 1% of Chrome users in Q1 2024 to support developers doing real-world experiments to evaluate preparedness and effectiveness without third-party cookies. Read the full story by Laurie Sullivan

"We have a long way to go to build scale in advertising," Netflix Co-CEO Ted Sarandos said at its first upfront today. Netflix touted strong engagement among ad-supported streaming users … Read the full story by Wayne Friedman

A new report from NewsGuard now estimates there are 125 such sites operating with little or no human oversight, up from 49 when it benchmarked the digital publishing phenomenon May … Read the full story by Joe Mandese

The Publicis Groupe assignment includes media, data and production. IPG will serve as the pharma company's global creative partner. For IPG, it's the second big win in the pharma category … Read the full story by Steve McClellan

This year's media budget for the company's brands totals $430 million, according to an RFI that the company issued in January. Read the full story by Steve McClellan

MullenLowe will serve as the brand's social creative agency and Carmichael Lynch will handle paid media chores for the brand. It's the second recent pitch the two agencies have teamed … Read the full story by Steve McClellan

Unskippable format to be offered only for buys of YouTube Select. Read the full story by Karlene Lukovitz

WBD is starting up an in-house, programmatic and direct deal-making platform called WBD Stream that will allow marketers to access digital video inventory from all its networks and platforms. News … Read the full story by Wayne Friedman

Options include surprise message reveals and extendable format that takes users to a hub for deeper interaction. Read the full story by Karlene Lukovitz

Enabling measurement of incremental reach should help the Google platforms better compete for advertising with CTV, linear. Read the full story by Karlene Lukovitz

Virtual IDs may be an important piece of the ad measurement puzzle, but pay close attention to what they're actually measuring. Read the full story by Tony Jarvis

The short answer is no. Sellers want higher reported ratings, while buyers want stability. Neither is conducive to better, more accurate audience measurement. I give the long answer in this … Read the full story by Steve Sternberg