Meta Platforms is asking a federal appellate court for a new hearing in a lawsuit brought by users who claim Facebook's former ad-targeting options violated laws against discrimination. Read the full story by Wendy Davis
As bad as ad frequency management is on linear TV, it's much, much worse on ad-supported streaming services. Read the full story by Dave Morgan
A research study explored the complexity of bidding environments and how current solutions perform for advertisers. Read the full story by Laurie Sullivan
An FTC proposal that would require developers of health-related apps to notify consumers about the unauthorized sharing of identifiable data could "severely hinder advertising," the Association of National Advertisers contends. Read the full story by Wendy Davis
Disney Advertising has closed its upfront deals for the new TV season at a revenue volume "in line with the prior year," according to a company release. Disney did not … Read the full story by Wayne Friedman
Nvidia's Omniverse tools enable WPP to work on launch campaigns earlier in the design process, making iterations faster and less costly. Read the full story by Richard Whitman
Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Read the full story by Fern Siegel
Reporting earnings down 6% for Q2 and 5% for the first half, Penn cited "sequential quarter-over-quarter improvements" and the explosive promise of generative AI. Read the full story by Joe Mandese
Simon & Schuster will operate as a stand-alone private company and will continue to be led by Jonathan Karp, president and CEO, and Dennis Eulau, COO and CFO. Read the full story by Ray Schultz
Publir is a publisher monetization platform and the person behind it is Anand Ramanujan. In the following Q&A, he explains Publir's policies, business model and why some questionable publishers are … Read the full story by Joe Mandese
California's privacy agency is appealing a trial judge's decision to postpone enforcement of new data regulations until next March. Read the full story by Wendy Davis
The main risk is that it continues to drive up interest rates, which slows marketing investments, said Kevin Lee, founder of digital marketing and technology firm Didit and other companies. Read the full story by Laurie Sullivan
General Motors made a solid decision with Barbie tie-in. It's a product placement dream. Read the full story by Tanya Gazdik
Vaccine critic Robert F. Kennedy Jr., who is seeking the Democratic presidential nomination, claims YouTube violated the First Amendment by removing videos in which he expressed controversial views about vaccinations. Read the full story by Wendy Davis