The disclosure, part of a document sent to Ascential shareholders, states it's unaware of any pending legal action, but Flywheel has faced a federal and state suit from Compass Marketing. Read the full story by Joe Mandese
Google will begin testing a new feature on its Chrome browser, rolling out Tracking Protection to 1% of Chrome users globally on January 4. The feature will restrict cross-site tracking … Read the full story by Laurie Sullivan
A reported $5.8 billion bid for Macy's has raised the old question: Does anybody need department stores? Read the full story by Sarah Mahoney
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies and clients with first-mover data heading into the 2025-26 upfront. Read the full story by Joe Mandese
The ad industry group Privacy for America this week urged the Federal Communications Commission to avoid issuing new privacy regulations for broadband providers. Read the full story by Wendy Davis
The DSP's product VP warns that the 'hypercomplicated' privacy system is likely to depress CPMs, and benefit no one but Google. Read the full story by Karlene Lukovitz
From sitcoms with laugh tracks to a Christmas tree lighting ceremony from the White House, network TV continues to do it the old-fashioned way. Read the full story by Adam Buckman
The deal adds RocketMill's 200-person team, bringing PMG's global workforce to 900. Read the full story by Joe Mandese
Meta, Google, TikTok and Snapchat are asking a federal judge to authorize an immediate appeal of her decision to allow teens to proceed with claims that the companies harmed minors' … Read the full story by Wendy Davis
Omnicom has agreed to participate in the sale. Exactly how remains unclear, but there is speculation about a new holding co. joint venture to own and operate it. Read the full story by Joe Mandese
The biggest challenge in marketing is indifference and convenience is the most powerful factor, bar none. Consumers don't want to change their minds, because they don't want to do the … Read the full story by J. Walker Smith
Amid plans to spend more on the video-sharing site, media buyers are cautious about brand safety and suitability. Read the full story by Robert Williams
It seems Las Vegas wants to become the media center of the world. Ad dollars have been rolling in from brands including Microsoft Xbox, Formula 1, Heineken, Pandora and Google … Read the full story by Laurie Sullivan
"Every penny we donate will go to support like-minded candidates and oppose candidates who aim to kill America's advanced technological future," says Andreessen Horowitz's Ben Horowitz. Read the full story by Joe Mandese
That's the second time in six years that the artificial intelligence has been voted word of the year by ANA membership. This year's vote was a "landslide" according to the … Read the full story by Steve McClellan
There is no doubt made-for-advertising websites was one of the major news items in 2023, but as a term, it was dead last among the ANA's words of the year. … Read the full story by Bill Duggan
The most ironic part about the ad industry's "information asymmetry" is that it is NOT the ANA's word-of-the-year. It's ironic, because it literally demonstrates the industry's lack of knowledge. Read the full story by Joe Mandese