NCAA's "March Madness" has seen price increases of mid-to-high single-digit percentage gains with overall ad-revenue volume of similar percentage hikes. Read the full story by Wayne Friedman

The news is the latest in a series of high-profile developments involving Kassan since he founded MediaLink two decades after being dismissed as president-CEO of Initiative Media by Interpublic in … Read the full story by Joe Mandese

"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' Jon Bond. "That's the Big Idea. It's about freedom for the oppressed. And that's very hard to counter." Read the full story by Joe Mandese

A majority of the FCC voted to redefine broadband as speeds of at least 100 Mbps downstream and 20 Mbps upstream. Read the full story by Wendy Davis

According to the company, "free-form ads" are designed to help advertisers interact with the platform in the same way as its user base. Read the full story by Colin Kirkland

The House of Representatives on Wednesday passed a bill that would prohibit app stores and websites from distributing TikTok unless its parent company, China-based ByteDance, sells the popular app within … Read the full story by Wendy Davis

The former Treasury Secretary announced he is assembling a group of investors to buy TikTok. "I think the legislation should pass and I think it should be sold," Mnuchin said … Read the full story by Colin Kirkland

This week, TikTok released a feature that allows creators to track trending search terms on the platform, as well as data from an Oxford Economic study that measures the impact … Read the full story by Laurie Sullivan

The ad industry is opposing an FTC proposal that would require website and app operators to obtain opt-in consent from parents at least twice before serving behaviorally targeted ads to … Read the full story by Wendy Davis

The agency trade organization said there are a "multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace." Read the full story by Steve McClellan

"We've had to rapidly think differently about how we can optimize our media and really deliver ROI." Read the full story by Joe Mandese

"Anyone below the age of 25 is treating Roblox as their primary platform for connection, communication and play all integrated into one environment." Read the full story by Colin Kirkland

The company reportedly charged small advertiser up to $300,000 for misdirected ads. Read the full story by Sarah Mahoney

The Sandy Hook, CT-based media shop has been named the planning, buying and analytics agency for big and tall men's apparel retailer Destination XL Group. Read the full story by Joe Mandese

The nation's best known animal advocates' group thinks a Fox sitcom is exerting too much animal control over peoples' pet choices. Read the full story by Adam Buckman

"Wandering Minds" introduces the Bridgestone Mindset ball with a CGI-generated depiction of distraction. Read the full story by Danielle Oster

This year's Oscars show started an hour earlier at 7 p.m. Eastern. Traditionally, the telecast began each year at 8 p.m. Eastern. Read the full story by Adam Buckman

Lectures from on-high about social issues were almost completely missing from Sunday night's Oscars on ABC. Read the full story by Adam Buckman

From President Biden on Thursday night to Al Pacino at the Oscars on Sunday, America's oldsters have had quite a couple of days. Read the full story by Adam Buckman

The series is supposed to reveal that your character is more important than superficial looks in finding a mate. Except "Love is Blind" turns out to be hugely looks-ist. Read the full story by Barbara Lippert

The former CNN anchor said in a statement that Elon Musk canceled the show hours after Lemon interviewed Musk for the first episode. Read the full story by Colin Kirkland