The new consolidated agency boasts an organization of 1,900 people working in 45 offices worldwide. Read the full story by Joe Mandese

A beta launching in the U.S., Canada and Japan will allow viewers to "federate" posts. "Federated platforms" refers to apps integrated with the ActivityPub protocol, allowing users to jump between … Read the full story by Colin Kirkland

Consumers will still be pumping gas IRL, but they'll be able to access metaverse content -- and ads -- on GSTV's screens nationwide, thanks to a deal with Super League. Read the full story by Joe Mandese

"Apple has employed a strategy that relies on exclusionary, anticompetitive conduct, that hurts both consumers and developers," U.S. Attorney General Merrick Garland said Thursday morning. Read the full story by Wendy Davis

The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in viewership and revenue. Read the full story by Adam Buckman

Specifically, Nielsen will measure both audience estimates and sales lift for the rideshare service's in-app advertising. Read the full story by Joe Mandese

Instacart has earned what it believes to be one of the most important accreditations from the Media Rating Council. Read the full story by Laurie Sullivan

The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly a year after Comscore sided with Nielsen's defense of the MRC vis a vis OpenAP's JIC. Read the full story by Joe Mandese

The expanded deal with VideoAmp will offer audience-based cross-platform planning and measurement, focusing on the overlap of viewing usage of linear and streaming audiences. NBCU is expanding another measurement deal … Read the full story by Wayne Friedman

For the first time, Disney is allowing direct access of its programmatic platform - Disney Real-Time Ad Exchange - with two of the largest demand-side platforms: Google's Display & Video … Read the full story by Wayne Friedman

The better our products get, the more they are alike. Quality is contagious. It multiplies itself. Quality follows quality, which is why quality also converges. Read the full story by J. Walker Smith

The opening day of the Audience X Science Conference Wednesday offered intriguing insights on leading-edge topics including AI and attention metrics for media and brands. Read the full story by Tony Jarvis

Due to privacy regulations, compliance and loss of data signals, the cost of marketing has risen significantly. Consumer welfare has also been "harmed" via reduced search yield and higher un-targeted … Read the full story by Tony Jarvis

That includes new business and retentions. Excluding retentions Publicis Media's Spark Foundry was first, followed by OMD and Hearts & Science. Read the full story by Steve McClellan

P&G Chief Brand Officer Mark Pritchard says in-house media teams do that around the globe saving at least 10% annually where those teams are in place. Read the full story by Steve McClellan

Still unclear is how Omnicom might participate, per its earlier deal to acquire Flywheel Digital from Ascential late last year. Read the full story by Joe Mandese

Oprah Winfrey will host "An Oprah Special: Shame, Blame and the Weight Loss Revolution" from 8-9 p.m. Eastern on Monday. Read the full story by Adam Buckman

"Shame, Blame and the Weight Loss Revolution" gave drug companies a ton of free airtime. Read the full story by Barbara Lippert

"It is critically important that the American people, especially TikTok users, understand the national security issues at stake," Senators Richard Blumenthal (D-Connecticut) and Marsha Blackburn (R-Tennessee) say in a letter … Read the full story by Wendy Davis

Rep. Cathy McMorris Rodgers hailed the bill as a step toward a broader privacy law. Read the full story by Wendy Davis

Because d is for democracy. Read the full story by Joe Mandese

The week ended on a financial up note for Trump, who stands to make billions in stock following the merger of his social media company with another publicly traded company, … Read the full story by Joe Mandese

Trump is estimated to have nearly 80 million shares of the merged company's stock, which were trading down nearly 9% to $39.10 per share in late morning trading. Read the full story by Joe Mandese