A new 2023-24 estimate projects political ad revenue will rise to $10.7 billion - up from an earlier estimate of $10.2 billion, according to AdImpact. This would show 19% growth … Read the full story by Wayne Friedman

In less than a week, The New York Times has gone from editorializing that Joe Biden should leave the race to a series of stories implying he's thinking and talking … Read the full story by Joe Mandese

It's fair to say that Biden didn't have his best performance during 2024's first presidential debate, but that doesn't mean he should quit. Predictive analytics don't support that outcome. Read the full story by Ed DeNicola

It seemed to me, and possibly many others, that no presidential debate in history was as hyped and anticipated as this one. Read the full story by Adam Buckman

X has decided to rejoin the coalition of online providers and brand partners, working to uphold the group's brand-safety requirements and potentially win back advertisers. Read the full story by Colin Kirkland

Firestone Walker Brewing has been working to gain the rights to use Woody Guthrie's iconic "This Land is Your Land" for a branding and performance-based campaign that launched this week … Read the full story by Laurie Sullivan

Blueland, an eco-conscious home products brand, has partnered with drag queen and environmental activist Pattie Gonia for the "Pointless Plastics" campaign. Read the full story by Barbara Lippert

The National Black Farmers Association is calling on Tractor Supply's president and CEO Hal Lawton to step down. Read the full story by Tanya Gazdik

Despite steady growth, Threads is still trying to determine how to be a replacement conversation hub for real-time events - X's primary attraction - while avoiding incendiary messaging around controversial … Read the full story by Colin Kirkland

Working with Deloitte Digital, the retailer has expanded its tailored efforts into half a billion offers. Read the full story by Sarah Mahoney

A new Deutsche Bank report estimates that ad sales, membership fees and monetized data could soon account for up to 30% of revenue. Read the full story by Sarah Mahoney

More than two dozen attorneys general are urging a federal appeals court to rule that the e-commerce platform Shopify can be sued in California over alleged privacy violations. Read the full story by Wendy Davis

It was bound to happen, but this week I finally got my first pitch for a story about "multi-retailer attribution" model. Read the full story by Joe Mandese

Streaming scatter revenue is expected to decline to $10.14 billion from $10.64 billion. The big winner is expected to be streaming inventory sold in the upfront -- poised to rise … Read the full story by Wayne Friedman

For those who fear advanced AI will soon replace the manual functions of media planning, new research indicates most advertisers and agencies still are pretty old school when it comes … Read the full story by Joe Mandese

The COMvergence run-down included 32 agencies with total billings of $95 billion, 1.3% over 2022. That included 18 media agency networks and 10 independent agencies, representing a 62% share of … Read the full story by Steve McClellan

No Title of Nobility shall be granted by the United States: And no Person holding any Office of Profit or Trust under them, shall, without the Consent of the Congress, … Read the full story by Joe Mandese