Nielsen's local TV ratings will add "big data" from set-top boxes and smart TV platforms to its local viewer panels starting in January 2025, and 'Big Data + Panel' will … Read the full story by Wayne Friedman

The U.S. JIC has certified iSpot as an advertising currency, making it the first recommended for transacting ad buys based on personified demographic-based audience guarantees. Read the full story by Joe Mandese

The stories - and sometimes the plight - of former child stars have long been a fascination for many. Read the full story by Adam Buckman

Recent reports of lobbying by social media platforms to thwart online child-safety bills should be a wake-up call for the American advertising industrial complex. Read the full story by Tim Love

Citing the WSJ's reports that Meta is complicit in the sale of ads for illicit drugs on its platforms, lawmakers asked CEO Mark Zuckerberg to disclose key aspects of its … Read the full story by Joe Mandese

In a defeat for Meta Platforms, a federal appellate court left in place a 2-1 ruling allowing Facebook and Instagram advertisers to proceed with a class-action fraud lawsuit over inflated … Read the full story by Wendy Davis

I once called Democrats' use of TikTok for messaging "peak idiocracy," but sometimes you can teach old trade reporters new tricks. As for grand old parties, not so much. Read the full story by Joe Mandese

Leading retail indicators all point to widespread relief: If consumers aren't stressing, why should retailers? Read the full story by Sarah Mahoney

In this spot, the joke is that a clueless pair of millennial bosses are dismissive of Martha Stewart, who shows up as their intern. Read the full story by Barbara Lippert

Streamers on Twitch can now record videos up to a minute long directly in its mobile app or upload a video from their camera roll to the web version - … Read the full story by Colin Kirkland

Conservative media personality Catturd, who has 2.7 million followers on X, started #BoycottDunkinDonuts. Read the full story by Tanya Gazdik

The report, made public Monday by Forrester Research, ranks the top six digital economies by size as the U.S., China, U.K., Japan, Germany and South Korea. Read the full story by Laurie Sullivan

The partnership includes Coca-Cola Oreo Zero Sugar beverage and Oreo Coca-Cola Sandwich Cookie products, Read the full story by Danielle Oster

There are plenty of sweet flubs in this delightful new Sizzler ad campaign in the form of a faux documentary. Read the full story by Barbara Lippert

Taking aim at online fakery, the Federal Trade Commission on Wednesday banned businesses from purchasing phony reviews, suppressing bad critiques and offering incentives in exchange for good write-ups. Read the full story by Wendy Davis

Yelp, which relies heavily on ratings and comments, has become an outspoken advocate in favor of the FTC's decision to outlaw fake endorsements. Read the full story by Laurie Sullivan