The FTC's recent report about online privacy "failed to discuss or acknowledge the vast and varied benefits that existing data practices - including advertising - provide," the ANA says. Read the full story by Wendy Davis
Elon Musk's X Corp. has dropped its claims against the food company Unilever, one of the businesses sued by X in August for allegedly scheming to deprive it of ad … Read the full story by Wendy Davis
The recent ruling "destabilizes established law in ways that threaten profound consequences for countless websites across the Internet -- and their users," the IAB and business groups tell a federal … Read the full story by Wendy Davis
X is replacing its Ad Revenue Share program with a payout system dependent on how much Premium subscribers engage with a creator's content. Read the full story by Colin Kirkland
The live-streamed event, which began at 7 p.m. PT with 50 minutes of techno music and trippy CGI images, was viewed by more than 3.7 million people. Read the full story by Tanya Gazdik
Consumer packaged goods will still rank second in total digital dollars spent, second only to retail. Read the full story by Sarah Mahoney
Estebanell steps into the role after serving as global chief client officer at sister agency Initiative for the past two years. She replaces Sean Corcoran, who left for a new … Read the full story by Steve McClellan
The government floated a proposal to force Google to separate its search services from the Chrome browser and Android operating system. Read the full story by Wendy Davis
Measured media spending in markets shifting to Mediaplus is estimated at $75 million by agency research firm COMvergence. Read the full story by Steve McClellan
Ask a Democrat and the answer is Walz. Ask a Republican and it was Vance. Ask a prediction scientist and the answer is 'who cares." Read the full story by Ed DeNicola
Amazon wants to build AI agents that will perform specific tasks without human intervention, but it's not the only one. Agora may be the latest tech company to be part … Read the full story by Laurie Sullivan
Branding goes beyond products and services to encompass ideologies, beliefs, and cultural identities. In contrast to Brand Judaism, Brand Islam is the epitome of a cohesive narrative, say the authors … Read the full story by Joe Mandese
Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study found 61% of consumers are less likely to want to buy products or use services from a company that … Read the full story by Laurie Sullivan
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson MX remains ongoing, but that it is taking a write-down of 21 million GPB due to updated trading and … Read the full story by Steve McClellan