Remember when marketers thought consumers wanted brands that stood for something? Read the full story by Sarah Mahoney

Brands and politics are a bad match. Politicians win with one more vote, so divide-and-conquer is a good strategy. Brands only win by selling to everybody. Read the full story by J. Walker Smith

"Meta's unlawful practices deny Black users of Facebook and Instagram access to information about public colleges and universities," the Equal Rights Center alleges in a complaint filed Tuesday in District … Read the full story by Wendy Davis

Disney first added content warnings to movies in 2019 for racist scenes or depictions in Disney films from the 1940s and '50s. Read the full story by Tanya Gazdik

Brands may have an opportunity to foster loyalty and drive purchase behavior by sharing more positive content on their social media accounts. Read the full story by Colin Kirkland

SUBJECT LINE: Adalytics Study -- "That release fell like a dud," a PR pro mused, referring to news about Big Tech enabling brands to show up next to child porn. Read the full story by Joe Mandese

The company is undertaking an accelerated business transformation and cost reduction plan this year as it simultaneously prepares to be acquired by Omnicom. That transaction is expected to be completed … Read the full story by Steve McClellan

The firm took a Q4 $1.38 billion impairment charge and will take $327 million in restructuring costs this year in the face of "intensifying competition." Read the full story by Steve McClellan

Google has announced the technique of using AI to determine a user's age. The move could help Google assist brands in determining age-appropriate products and whether ads can be targeted … Read the full story by Laurie Sullivan

The good news: the firm's principal buying unit is in full swing in the U.S. The proposed acquisition of the company by Omnicom would also help in that area (among … Read the full story by Steve McClellan

After 33 consecutive earning periods in which it met or exceeded financial expectations, The Trade Desk missed on Q4 revenues vs. analyst expectations, taking in $741 million - about 2% … Read the full story by Wayne Friedman

Social media users "were brought to hysterics" over United's post, according to the "Daily Mail." Read the full story by Tanya Gazdik

Bowen Yang and Sarah Sherman turn into itchy-scalped headbangers, ushering the L'Oreal brand into the shampoo category. Read the full story by Sarah Mahoney

"'The Californians' is as synonymous with SNL as the ID. Buzz is with California," says VW's Rachael Zaluzec. Read the full story by Tanya Gazdik

With an "official" industry AI advertising awards show likely to be announced any day now, this best/worst list may give you a running start. Read the full story by Joe Mandese

It's called Women's Sports Connect (WSC) and creates opportunities across media, content, sponsorships, talent/NIL/influencer, and events. Strategy, consulting and measurement capabilities can also be accessed through the offering. Read the full story by Steve McClellan

"No thank you but we will buy twitter for $9.74 billion if you want," OpenAI's Sam Altman posted in a reply on Musk's X platform. Read the full story by Laurie Sullivan

This year's Super Bowl rose slightly by 3% to another viewing record, across platforms including Fox TV Network, Fox Deportes, Tubi, Telemundo and NFL digital properties. Read the full story by Wayne Friedman

For the game itself, an estimated $652.2 million in national TV advertising was spent, from 70 airings of commercials that yielded 9.0 billion impressions, according to EDO Ad EnGage. Some … Read the full story by Wayne Friedman

The Big Game had fewer hard-hitting social cause messages than years past, due to the polarization of opinions in the presidential election and corporate fear of alienating Trump. Read the full story by Anne Zeiser

Warning: This post contains sensitive content, which some people may find offensive or disturbing. It's about MAGA threats to democracy, the ad industry, possibly, Smokey Bear. Read the full story by Joe Mandese

Elon Musk's X Corp. and Trump late Friday told a federal appeals court they had settled litigation over his account suspension following the Jan. 6 riot at the Capitol. Read the full story by Wendy Davis

Apple and Google restored TikTok to their app stores late Thursday after reportedly receiving assurances that the federal government wouldn't attempt to enforce a law banning the app. Read the full story by Wendy Davis