Cargill, Kroger and Sweet Baby Ray's bring protein-rich promos, sauce hype, and civic-sized sausage to Memorial Day tables. Read the full story by Sarah Mahoney

Gartner's Kate Muhl explains why tariff talk is already reshaping consumer behavior. Read the full story by Sarah Mahoney

The president's "EAT THE TARIFFS" outburst gets a blistering response -- from all sides. Read the full story by Sarah Mahoney

Target CEO Brian Cornell also cites inflation and declining consumer confidence in revising full-year expectations downward. Read the full story by Sarah Mahoney

I opened Madison and Wall this morning and read Brian Wieser's analysis of the Big Beautiful Bill. If enacted, he writes, overseas advertising and media cos "may prioritize investments in … Read the full story by Joe Mandese

With Captiv8 now under the vast umbrella of companies owned by Publicis, the advertising and public relations giant says it will launch the world's largest creator network. Read the full story by Colin Kirkland

Globally, media prices are forecast to rise only 3.9% this year, continuing a deceleration of inflation since 2022, according to the latest edition of ECI's Media Inflation Report. Read the full story by Joe Mandese

For Wendy McMahon, president of CBS News, and Bill Owens, executive producer of "60 Minutes," resigning must have been tough to do. Read the full story by Adam Buckman

The new terms -- "True AdSpend" and "TrueCPM" -- are modern day ways of describing the share of working media dollars and the effective cost-per-thousand of programmatic ad buys. Read the full story by Joe Mandese

Independent media agency pioneer Holt is at it again, rolling up USIM and a portfolio of other agencies into a holding company built for rapidly evolving client needs. Read the full story by Joe Mandese

In a year of rising prices, shoppers reward brands that feel like allies -- and punish those who don't. Read the full story by Sarah Mahoney

The feature combines shopping signals with machine learning and advertiser product catalogs to introduce products to users within related subreddits. Read the full story by Colin Kirkland

The IAB has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech and legal experts. The terms, which should improve performance, will … Read the full story by Laurie Sullivan

The same business bidding for ad space can now also open bid on less obvious but potentially highly valuable queries more often. Read the full story by Laurie Sullivan

The Electronic Privacy Information Center and Fairplay assert Google's plan poses privacy and safety threats to kids and asked the FTC to investigate whether Google is violating COPPA compliance. Read the full story by Joe Mandese