U.S. ad spending fell 5.6% in July, which compares with a prior year that included incremental spending from the Paris Olympic Games and record political ad spending. It was the … Read the full story by Joe Mandese

Amazon upfront revenues were projected to soar 30% to $1.8 billion from a year ago with major gains primarily for its Prime Video and Freevee platforms, MoffettNathanson media analyst Michael … Read the full story by Wayne Friedman

The D stands for desensitized, as in becoming less emotionally or physically responsive to something unimaginable due to repeated exposure. Like coming of age during an epidemic of mass shootings … Read the full story by Joe Mandese

FIFA is already spending big in the medium - over $5 million in Q2 to promote the upcoming tournament - OAAA analysis found, with the 2026 World Cup just a … Read the full story by Steve McClellan

The company issued a statement early Friday Tokyo time that it is "exploring strategic alternatives" related to its international business "to enhance corporate value, but no decision has been made … Read the full story by Steve McClellan

Meta is doubling down on its political influence over the tech industry's regulatory future. Read the full story by Colin Kirkland

The more data SparkToro founder Rand Fishkin gathers, the more he believes the " 'AI vs. Search' narrative is largely made up by media and influencers seeking attention, rather than … Read the full story by Laurie Sullivan

The transformation highlights AI's creative potential for advertising without replacing the human touch by using versions of Veo, Imagen and Gemini to develop an AI-based "super resolution" tool to turn … Read the full story by Laurie Sullivan

Elon Musk has introduced Macrohard, a crowdsourced name on X. The move challenges Microsoft and others by building a software company run purely by AI. Read the full story by Laurie Sullivan

"Tesla's distinctive advertising strategy warrants a departure from the typical approach," according to U.S. District Judge Rita Lin. Read the full story by Tanya Gazdik

Jake Paul is not a good boxer. That's right, I said it. Jake Paul is rubbish at boxing. But he managed to get 108 million of us to watch a … Read the full story by Paul Parton

The report is based on an investigation by DeSmog, which bills itself as an international journalism group dedicated to exposing greenwashing by major fossil fuel organizations and other environmental issues. Read the full story by Steve McClellan

Four out of five consumers say AI now shapes how they "perceive reality," according to new research from PMG and Snap, which also reveals both positive and negative lifts from … Read the full story by Joe Mandese

The combined entity would have had the largest share of market spend last year, but not enough to constitute a "substantial lessening of competition," according to the regulator's analysis. Read the full story by Steve McClellan

Rose was appointed CEO in July and she takes office on Sept. 1. But she's well aware of the company's problems, having served on WPP's board of directors since 2019. Read the full story by Richard Whitman

The company faced criticism from social media users and even President Trump over the now-scrapped simplified logo. Read the full story by Tanya Gazdik