More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digital, Magnite, and Yahoo have agreed to support the Ad Context Protocol (AdCP), an open technology protocol launched today … Read the full story by Laurie Sullivan

"It felt like you were watching the first banner ad being served," quipped long-time digital ad native Adam Broitman, referring to AT&T's "You Will" media buy 31 years ago on … Read the full story by Joe Mandese

The ad industry's first agentic media buy last week wasn't just between a buyer's bot and a seller's bot, but may have served ads to a user bot too. The … Read the full story by Joe Mandese

The company said that clients would benefit from RealClear's audience, op-ed aggregation and polling capabilities. Read the full story by Steve McClellan

Instagram has announced its teen accounts will now "be guided by PG-13 movie ratings by default," as the platform begins to implement stricter content settings and parental settings for teen … Read the full story by Colin Kirkland

Several brands have already bailed on the BHV Marais department store. Shein is moving into its "coveted" sixth floor. Read the full story by Tanya Gazdik

Effort hopes to push other brands beyond tractor cliches. Read the full story by Sarah Mahoney

"When the president removes executive officers, courts cannot reinstate them and authorize them to wield executive power against the president's will," the Trump administration argues to the Supreme Court. Read the full story by Wendy Davis

The announcement takes agentic AI closer to mainstream America. Read the full story by Sarah Mahoney

The deal was finalized recently in Mountain View, CA (where Google is headquartered) during a meeting with WPP's new CEO Cindy Rose, Google Cloud CEO Thomas Kurian and their teams. Read the full story by Steve McClellan

The company reported organic growth of 5.7% for the period and raised its outlook for the year to between 5% and 5.5%. Read the full story by Steve McClellan

The firm is the second holdco to report Q3 earnings, following Publicis Groupe, which this morning said it grew 5.7% in the period. It also raised its full-year outlook. Read the full story by Steve McClellan

A new survey finds shoppers still ready to spend nearly $890 each, even as other forecasts point to tighter budgets. Read the full story by Sarah Mahoney

Consumers have the gloomiest view of the economy since 1997 and are looking for new ways to find value. Read the full story by Sarah Mahoney