How will the gambling scandal affect league marketing partnerships - with ad/marketing campaigns tied to sports leagues - as well as TV networks, sports-focused groups like ESPN, Fox Sports, Fubo … Read the full story by Wayne Friedman

Or, as the 40th President of the United States might have said to the 47th: "There you go again." Read the full story by Joe Mandese

So much is going on in the rapidly changing world of Big Media right now that it takes one's breath away. Read the full story by Adam Buckman

Google is testing the ability to automatically assign a "New Customer Value" in "New Customer Acquisition" campaigns - without advertisers' consent and with pushback from agencies supporting brands. Read the full story by Laurie Sullivan

It's called WPP Open Pro, designed as a self-serve marketing platform where big and small brands alike can plan, create and publish campaigns independently. Read the full story by Steve McClellan

It's the nickname for a new technical standard that promises to revolutionize consumer marketing by putting consumers - or their agents - in charge of the process. Think C2B, not … Read the full story by Joe Mandese

The ad industry's first agentic media buy last week wasn't just between a buyer's bot and a seller's bot, but may have served ads to a user bot too. The … Read the full story by Joe Mandese

Copilot Mode's AI features in Microsoft Edge can now reason and see across open tabs, summarize information, fill out forms and book hotels. The announcement came just days after OpenAI … Read the full story by Laurie Sullivan

With its new campaign, the retailer leans on humor and affordable fixes at a moment when dream homes feel far away. Read the full story by Sarah Mahoney

Companies that use virtual influencers to advertise to children should ensure that the ads carry "clear and meaningful disclosures," the BBB National Programs' Children's Advertising Review Unit recommended Monday. Read the full story by Wendy Davis

Why marketers give up on advertising too soon -- and other P&G ad rules to live by. Read the full story by Sarah Mahoney

The elephant-in-the-room moment at an industry ethics summit last week happened when someone asked about something not on the agenda: Dark DEI. Read the full story by Joe Mandese

When the $3 billion gambling industry spends millions targeting the Asian community, how do you cut through with a fraction of the budget? One meal at a time. Read the full story by Antony Young

I just attended the New York Comic Con, along with roughly 200,000 other folks from all over the world (and had my picture taken with the Defenders), so I thought … Read the full story by Steve Sternberg

The company started a global review earlier this year and portions of that review outside the US are ongoing. Incumbent Mindshare won the business in 2017. Read the full story by Steve McClellan

The update was provided with the release of the company's third quarter earnings results that show an organic revenue gain for the period of 2.6%. Read the full story by Steve McClellan