A real-time streaming architecture is being developed as the next step for multi-agent systems, allowing autonomous AI agents to act as personal shoppers on behalf of consumers and carry out … Read the full story by Laurie Sullivan

That's actually the title of a new, comprehensive communications planning study released by WPP Media, which reinforces half a century of comparable studies -- at least until agents are the … Read the full story by Joe Mandese

Google today launched its first fully AI-generated ad, featuring a turkey looking for airline flights through the AI Mode search tool to fly the coop - any day but Thanksgiving. Read the full story by Laurie Sullivan

Processed on a MCP server, the test is being done with the AdCP initiative with a goal of generating creative as part of a unified agentic media buy. Read the full story by Laurie Sullivan

Microsoft will hold a 27% stake in OpenAI Group PBC, which will be controlled by the nonprofit OpenAI Foundation. The deal allows OpenAI to restructure into a public benefit corporation, … Read the full story by Laurie Sullivan

Walmart will be hit hardest, but ripple effects may chill all holiday spending. Read the full story by Sarah Mahoney

The cuts mark its largest-ever downsizing as AI, automation reshape work. Read the full story by Sarah Mahoney

Senators Josh Hawley and Richard Blumenthal said Tuesday they are introducing a bill that would prohibit companies from offering AI chatbot "companions" to minors under 18. Read the full story by Wendy Davis

Meta's plan to target ads based on chatbot conversations "will normalize a level of surveillance that is qualitatively more intrusive than traditional behavioral tracking," privacy groups tell the FTC. Read the full story by Wendy Davis

AT&T on Thursday sued the self-regulatory group National Advertising Division over its demand that the carrier pull the television commercial Ain't Our First Rodeo. Read the full story by Wendy Davis

The firm said law enforcement authorities have been notified, and cybersecurity experts have been brought in as part of the investigation. Read the full story by Steve McClellan

The firm downgraded its full-year organic revenue decline estimate after reporting a Q3 shortfall of 5.9%. WPP shares fell 14% on the news. Read the full story by Steve McClellan

Or, as the 40th President of the United States might have said to the 47th: "There you go again." Read the full story by Joe Mandese

The White House expects to reach a final deal with China later this week with regard to TikTok, according to a recent "Face The Nation" interview with Treasury Secretary Scott … Read the full story by Colin Kirkland

Politics aside - or implied - that's how new research from "everything-in-between" agency Bailey Lauerman divvies America up with implications for brands, as well as voting. Read the full story by Joe Mandese