Raisin Bran, Instacart, Hellmann's and Liquid I.V. tip their hand as Game Day nears. Read the full story by Sarah Mahoney

In recent years USPS has worked with McCann Worldgroup and its agency MRM on campaigns. Read the full story by Steve McClellan

"NewsGuard's activities - including its reliability ratings and its other journalistic endeavors - rest at the core of the First Amendment," it writes in a petition to quash the FTC's … Read the full story by Wendy Davis

Here is what the "TV Blog" took away from a New Yorker story published this week with the headline "Inside Bari Weiss's Hostile Takeover of CBS News." Read the full story by Adam Buckman

The promo starts with Chris Cuomo offering some initial words about NewsNation's effort - highlighting the position the network has been pushing since its launch in 2020: a network for … Read the full story by Wayne Friedman

Comedy on both sides of the political aisle - on a single show? The FCC now says in guidance on its site that it could end the waiver on "equal … Read the full story by Wayne Friedman

The months-long study, however, says nothing about what impact the presence of two viable currencies will have on the advertising marketplace. Read the full story by Joe Mandese

The finalized deal forms a new, nationalized version of TikTok, with one third of the U.S. entity to be owned by affiliates of existing ByteDance investors and 19.9% of the … Read the full story by Colin Kirkland

A panel of political media buyers project they will spend more than half their budgets targeting AI agents by 2032, a big jump from what a panel of general market … Read the full story by Joe Mandese

OpenAI has started offering a small group of advertisers the ability to run ads across ChatGPT with a budget commitment of $1 million each. Read the full story by Laurie Sullivan

Microsoft is pushing further into AI and advertising by hiring its first CMO for the group and detailing new features and services for its ad business. Andrea Mallard led marketing … Read the full story by Laurie Sullivan

If I have one complaint about the IAE's new "AI era" principles for ad ethics, it's that they fail to address the ethics of AI agents that will be intermediating … Read the full story by Joe Mandese

That's according to a report from research firm Forrester, which found that over 80% of marketers surveyed are planning to increase their principal media spending this year. Read the full story by Steve McClellan

The service - DASH (Universe Study of Device and Account Sharing) - is the first syndicated ARF study accredited by the MRC, but follows a series of entrepreneurial research studies … Read the full story by Joe Mandese

Eighty-two percent of ad executives believe Gen Z and millennials feel positive about AI-generated ads. Only 45% of those consumers agree. Read the full story by Robert Williams

Meta has announced it is temporarily pausing teens' access to the company's lineup of AI companions globally. Read the full story by Colin Kirkland

Microsoft's Clarity has released a way to identify patterns that show how AI crawlers, search bots, and automated agents interact with web content long before AI agents serve up citation … Read the full story by Laurie Sullivan

Three years after coming up with a simple fix for separating low-quality "out-stream" from premium "in-stream" video advertising, Levin is an ad industry David fighting some pretty powerful Goliaths. Read the full story by Joe Mandese

To be considered, the campaigns or activations must have broken between Jan. 1, 2025 and Jan. 31, 2026. Read the full story by Tanya Gazdik