In advance of a likely competitive pitch for new media and creative agency assignments, the US Postal Service has retained search consultant JLB + Partners and issued a request for information to a number of media and creative shops.  

USPS spent approximately $150 million on net media expenditures in 2025, according to agency research firm COMvergence. 

A spokesman for the postal service stressed that it has not yet launched a formal review for new agencies. 

Instead, he said it is “performing ongoing market research regarding the advertising and media services market and issued a Request for Information (RFI) in December ... to both creative and media agencies.” 

JLB, the spokesman added, “is supporting this effort as a consultant focused on market trends.  The RFI is not a competitive Request for Proposal (RFP) concerning any potential future requirements.” 

In recent years USPS has worked with McCann Worldgroup and its agency MRM on campaigns.