MAD Agency Daily
Friday, September 6, 2013
  • Further Consolidation A 'Near Certainty,' Wall Street's Wieser Suggests Dentsu May Be Next

    Wall Street analyst and former Madison Avenue forecaster Brian Wieser issued a report this morning describing further agency holding company consolidation as a "near … Read the whole story

  • Sorrell On The Flow Of Huddled Masses

    WPP Chief warns of dire economic impact of restrictive immigration policies. If it hadn't been for the UK's previously less restrictive immigration policy, Martin … Read the whole story

  • Publicis Groupe Acquires TPM Communications

    The digital, event and video services shop is to be aligned with Saatchi & Saatchi Canada. They share Toyota as a key client. Read the whole story

  • Lowe Campbell Ewald Wins The Lions (No, Not Those Lions)

    The Detroit office of Interpublic's Lowe Campbell Ewald unit has won the creative account for the NFL's Detroit Lions football team for the 2013-14 … Read the whole story

  • Movie Marketing: Content Is Critical

    Leverage your product's strengths and provide content that your target audience can take from one channel and share wherever they wish. Read the whole story