Lowe Campbell Ewald Wins The Lions (No, Not Those Lions)

The Detroit office of Interpublic's Lowe Campbell Ewald unit has won the creative account for the NFL's Detroit Lions football team for the 2013-14 season. The assignment includes brand strategy and overall design direction, as well as creative campaigns in print, outdoor, social media and in-stadium media.

The account's "soft launch" includes a “One Detroit. One Pride.”-themed campaign desitned to unite the Detroit Lions and city of Detroit. The official campaign will launch in conjunction with the Lions’ home opener on September 8.

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