MAD Agency Daily
Monday, September 9, 2013
  • John Olson Dies At 56

    The founder of the Olson agency built his shop into one of the biggest indies in the country. Read the whole story

  • GroupM Trading Desk Unveils Programmatic TV Audience Buying, Claims Xaxis TV First To 'Sync' Digital Campaigns With TV Ads

    GroupM's Xaxis unit, the largest of Madison Avenue's so-called trading desks, this morning unveiled its push into programmatic television audience-buying with a new platform … Read the whole story

  • Agencies Bow 2 New Hispanic Digital Services

    If any trend has more upside than digital marketing and Hispanic marketing, it would have to be the intersection of those two disciplines. The … Read the whole story

  • Super Bowl Now A Bargain @$3.7 Million A Spot

    The machinery that merchandises and amplifies the SB spot is now worth more than the spot itself. And that's why $3.7 million is a … Read the whole story

  • TV Ad Spend Up, National Radio Also Rises

    Thanks to higher TV spending, total U.S. advertising expenditures perked up some in the second quarter from the same period a year ago. The … Read the whole story