Mediapsssst
The agency M&A craze is getting way out of hand. Meanwhile marketers now want great work, cheap rates and give their shops about three minutes to produce results before making … Read the whole story
The founder of the Olson agency built his shop into one of the biggest indies in the country. Read the whole story
GroupM's Xaxis unit, the largest of Madison Avenue's so-called trading desks, this morning unveiled its push into programmatic television audience-buying with a new platform … Read the whole story
If any trend has more upside than digital marketing and Hispanic marketing, it would have to be the intersection of those two disciplines. The … Read the whole story
- COMMENTARY
The machinery that merchandises and amplifies the SB spot is now worth more than the spot itself. And that's why $3.7 million is a … Read the whole story
Thanks to higher TV spending, total U.S. advertising expenditures perked up some in the second quarter from the same period a year ago. The … Read the whole story
Talking candy. Teeth made of Skittles. A bank with a banana bread recipe. Let's launch! Read the whole story
Mindshare named Bob Ivins as Chief Data Officer. The agency believes this appointment is a first at a media agency. Ivins will lead the … Read the whole story
NFL team, the Detroit Lions, added Lowe Campbell Ewald to its starting line-up, awarding the agency with lead creative duties. The agency will handle … Read the whole story
