• by Amy Corr  @MediaPostOTL, September 9, 2013

Mindshare named Bob Ivins as Chief Data Officer. The agency believes this appointment is a first at a media agency. Ivins will lead the company’s efforts to act on consumer insights in real-time – a philosophy the company has termed “Adaptive Marketing.” He reports directly to Colin Kinsella, CEO of Mindshare North America, and is responsible for leading technology, data and S&A teams across the company. Mindshare created the position in response to growing client demand to further leverage data to drive brand performance. Ivins joins Mindshare from Comcast where he was vice president of Comcast Business Intelligence Group and worked on addressability and ROI analytics for the Comcast Media 360 ad sales unit. Prior to that, he held senior positions at comScore, Yahoo, Nielsen and I/PRO.