Mediapsssst
Martin Sorrell is continuing his strategy of growth through small acquisitions as expressed by a new deal between WPP agency Ogilvy & Mather and India's PennyWise Solutions. Pennywise, which employs … Read the whole story
When KSL CEO Hank Cohen and president David Sklaver left the company in August, it was one of the first public signs that the … Read the whole story
360i, the New York-based digital shop that is part of Japan's Dentsu Network, is headed to Brazil. Specifically, it is opening an office in … Read the whole story
A group of Boston area agencies are joining forces to give one local start-up a customized marketing campaign for free. That company will be … Read the whole story
- COMMENTARY
Native advertising that is poorly done will be ignored by consumers. But if editors apply the same standards to advertising that they apply to … Read the whole story
Atelier Ace launched a web site that seamlessly combines all of the company’s digital properties under one umbrella, including its bevy of Ace Hotels … Read the whole story
Publicis Seattle named Britt Peterson Fero as executive vice president & head of strategy. Fero joins the agency from Cole & Weber, where she … Read the whole story
Lowe Campbell Ewald scored a large piece of the Atkins business, following a consultant-led review. The agency will handle brand strategy and creative for … Read the whole story
