Publicis Seattle named Britt Peterson Fero as executive vice president & head of strategy. Fero joins the agency from Cole & Weber, where she was a partner and director of growth strategy.
Fero reports to Scott Foreman, CEO, of the office. Fero is a Publicis alumna, serving as director of development and innovation in Seattle in from 2004 – 2007. Prior to that, she worked at
Fallon & Duffy Design in Minneapolis and New York leading brands such as United Airlines, Starbucks, Virgin Mobile and Bahamas Tourism. Publicis Seattle recently won the Eddie Bauer account, and
counts T-Mobile, Seabourn, and Les Schwab among its clients.
