The move is designed to make production activity more efficient as the industry shifts to a technique known as "decoupling." Read the whole story
You bet it does. But does it matter as much as CES or SXSW? Well, that's debatable. Shazam! That PSA was really something. Love … Read the whole story
Advertising Week CEOs say clients want everything yesterday. And it better be awesome. Read the whole story
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The time for going big is now. In Forrester's recent B2B "CMO's Must Evolve or Move On" report, 97 percent of marketing leaders who … Read the whole story
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Steve Farella CEO, Maxxcom Global Media and Targetcast TCM, started his career in the "Mad Men" era at Benton and Bowles with the P&G, … Read the whole story
The earlier campaigns are driven by what Bill Tancer, general manager of global research, Experian Marketing Services, calls "time frame elasticity." Consumers are increasingly … Read the whole story
Interpublic's Mediabrands unit has added another big premium publisher -- ESPN -- to its Magna Consortium. ESPN joins five charter big media companies -- … Read the whole story
If you were given the opportunity to drop everything at a moment’s notice to go on an all-expenses paid vacation to a surprise destination, … Read the whole story
MediaCom hired Jake Vander Linden as global account director for its Volkswagen AG account. He will report to Ian Rotherham, Global Director of VW … Read the whole story
Doner Detroit was named agency of record for Stanley Steemer carpet cleaning company. The agency will handle creative duties, with new work launching in … Read the whole story
