by Steve McClellan
The global account has been handled by WPP agencies for the last eight years. Mediacom first won the assignment in 2018. Read the whole story
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by Fern Siegel
Joining with Tylenol, the soccer-star duo encourages fans to share their stories. Read the whole story
by Fern Siegel
First work is expected later this year. Read the whole story
by Fern Siegel
The agave plant, shot with dramatic lighting, speaks directly to the camera. Read the whole story
by Steve McClellan
The appointment follows a three-decade relationship with WPP's Ogilvy, which opted not to participate in IBM's creative review launched earlier this year. Read the whole story
by Steve McClellan
He joins from Omnicom Production, where he served as Chief Client Officer working with clients like Amazon, Apple and ExxonMobil. Read the whole story
by Joe Mandese
Terms of the settlement were not disclosed, but the FTC said Havas marks the last of the Big 6 holdcos to capitulate. Read the whole story
by Teresa Buyikian
If the U.S. emerges as the victor for the World Cup, a $5 million prize will be awarded to "one lucky believer." Read the whole story
by Teresa Buyikian
"Light one firework at a time, and keep your fingers every time," Knoxville says, disobeying his advice as he lights an oversized rocket. Read the whole story
by Joe Mandese
In a 6-to-3 decision, the U.S. Supreme Court lifted the limits that political parties and the entities that fund them can spend on coordinated … Read the whole story
COMMENTARY
by Hannah Mirza, Op-Ed Contributor
With confidence in agency trading models under scrutiny, forward-thinking brands are seeking to build direct relationships, owned data and genuine audience trust. Read the whole story