The award comes as the anti-smoking organization prepares to expand its 'truth' campaign targeting youth. A parallel creative review is ongoing. Read the whole story
Staffers at ad shop john st. were doing an ad for a deodorant client. They had mom sweating up a storm there for a … Read the whole story
Video ad-serving and tracking firm Vindico just expanded its partnership with Publicis Groupe's VivaKi. Vindico's Adtricity service will be used to track and measure … Read the whole story
The review comes a few months after the company was sold to a consortium including Berkshire Hathaway and an investment fund affiliated with 3G … Read the whole story
Publicis Groupe this morning announced the acquisition of ETO, a French agency specializing in customer relationship management (CRM). Based in Lille and Paris, ETO … Read the whole story
Havas reported a 4% drop in reported revenue for the third quarter to $556 million. The company said organic revenue growth for the period … Read the whole story
Facebook has opened a Miami office under its Latin America sales head Alexandre Hohagen to help agencies and advertisers connect with U.S. Hispanic users … Read the whole story
Ad:Tech New York this week is chock-full of new ad tech companies trying to carve a niche for themselves in the digital marketing space. … Read the whole story
After watching this video for Fruit of the Loom, I’m starting to think my lucky pair of underwear isn’t that lucky. Part of the … Read the whole story
Resource hired Steve Anacker and Dave Clark as creative directors in the San Francisco and Chicago offices, respectively. Clients under Anacker’s direction will include … Read the whole story
L’Oréal USA named Digitas as its digital agency of record, responsible for digital media planning and buying for all of the company’s brands. Agiliti … Read the whole story