by Fern Siegel
The new entity is a micro-network within Omnicom. Read the whole story
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by Fern Siegel
The appointment dovetails with the agency growth in the U.S. Read the whole story
by Fern Siegel
An integrated marketing campaign highlights the service, not the seats. Read the whole story
by Steve McClellan
WPP Wins Expanded Remit From Henkel Consumer Brands Read the whole story
by Steve McClellan
Designed for SMBs, the toolkit targets what the company says is the friction between developing a high-level strategy and bringing it to market. Read the whole story
by Steve McClellan
Agency veteran Scott Lynch has been hired to lead U.S. operations. He joins from MRM/McCann. Read the whole story
by Joe Mandese
"We've already tested the pipes and have been able to have money flow through to actually buy inventory available on certain publishers," says CTO … Read the whole story
by Rob Williams
MIAMI BEACH, FL -- Many marketers still rely on attribution models that undercount TV's contribution, according to a panel discussion at POSSIBLE. Read the whole story
by Laurie Sullivan
Adthena has launched a free migration tool that converts Google Ads campaigns into formats accepted by the ChatGPT Ads platform. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The agentic agency model doesn't just change who can compete. It changes the entire look of the competition. Read the whole story
COMMENTARY
by J. Walker Smith, Op-Ed Contributor
The notion that AI is all facts, no emotion is belied by the connection between humans and chatbots. If this seems odd, it's no … Read the whole story