• by Fern Siegel , Yesterday

Steve Platcow, a veteran ad executive with expertise in brand strategy across regional gaming, hospitality, entertainment, retail and lifestyle, has launched Armory815.

The new shop is headquartered northwest of Chicago.

Platcow spent 25 years as CEO of RPM Advertising, an independent Chicago agency. Most recently, he served as director of marketing for Hard Rock Casino Rockford, where he led brand development and integrated launch campaigns.

Armory815 provides an array of services, including brand strategy, creative, experiential design, digital and media planning/buying.

The agency has a roster of industrial B2B, entertainment, lifestyle and nonprofits clients, which will be announced at a later date.