M+C Saatchi North America has appointed Jen Bacchus to lead its newly established Entertainment Marketing practice, part of its Sports+Entertainment offering across North America.  

The Entertainment Marketing practice will provide end-to-end strategy and execution across talent negotiations and activations, entertainment partnerships, brand and product integration and branded content.  

Bacchus is based in Los Angeles and will report to Derek Goode, Managing Director, M+C Saatchi Sport+Entertainment. 

Prior to joining M+C Saatchi, Bacchus spent more than four years at WME, where she advised brands including Visa, Marriott, McDonald’s, T-Mobile and Eddie Bauer on talent, music and entertainment strategies.