MAD Agency Daily
Friday, November 15, 2013
  • OMG Unveils New Global Data Platform

    Omnicom Media Group has unveiled a new Data Management Platform with campaign performance reporting and audience targeting capabilities on a single global platform. The … Read the whole story

  • No WPPIPG In The Works, WPP Refutes Interpublic Report

    Shares of WPP stock were trading up -- near their 52-week high -- following a report that the world's largest agency holding company is … Read the whole story

  • Danone Selects GroupM For European Media

    All four GroupM media shops -- MediaCom, MEC, Mindshare and Maxus -- will participate in the assignment. The award comes as part of an … Read the whole story

  • Coal In The Stocking: Expect Weaker Holiday Sales Growth

    That's according to Annalect's Fall Retail Report. The good news, per the Omnicom firm: e-commerce will remain strong as retailers focus on mobile and … Read the whole story

  • Opening A Can Of Bots - Defining Digital Fraud

    By serving an ad to a non-human or by having an ad clicked by one, advertising dollars are going to waste. It is an … Read the whole story