On the eve of Madison Avenue's major ad outlook updates, influential Wall Street analyst and former ad industry insider Brian Wieser this morning issued … Read the whole story
The shop, Amusement Park Entertainment, uses kids to make its point in an explicit video. Another shop is offering "Free Idea Fridays" this month … Read the whole story
For the first time, a federal agency has estimated what entertainment, arts and advertising represent to the U.S. gross domestic product. Business generated by … Read the whole story
U.S. retailers spent the most on paid-search ads during the holiday weekend, with an emphasis on mobile devices. The cost per click for smartphones … Read the whole story
Technology and financial firms lead the list of most valuable brands in China, according to the latest report on the subject by WPP's Millward … Read the whole story
- COMMENTARY
Not like a man. All those aggressive, militaristic terms are being replaced by friendlier concepts. Engagement? It sounds so nice and polite. A great … Read the whole story
Chef Boyardee and Gillette, two very different brands, partnered to raise awareness about Movember. “Shave the Chef” features Chef Hector Boyardee in a Vine … Read the whole story
Allen & Gerritsen (a&g) named John Blyth as senior vice president, media strategy. He will report to Amy Muntz, a&g’s executive vice president, strategy. … Read the whole story
Zimmerman Advertising won a pitch to oversee a website redesign for White Castle. Zimmerman has served as White Castle’s agency of record since 2008, … Read the whole story
