WPP's MediaCom unit has tapped mobile industry veteran Ben Phillips as its first ever global head of mobile. Phillips, who most recently headed sales … Read the whole story
He still hasn't come to grips with the fact that POG will dethrone WPP as the biggest holding company in Adland. Meanwhile DDB Lagos … Read the whole story
The acquisition is another example of WPP's strategy of acquiring lots of smaller companies that help it expand in new media, data management and … Read the whole story
Carat has hired Alex Crowther to run the shop's global $3 billion General Motors assignment, effective immediately. He will take the title of global … Read the whole story
But the WPP CEO is "troubled" by the "exceptionally cautious" client approach to the marketplace. He also said WPP is redoubling efforts to properly … Read the whole story
- COMMENTARY
A subtle underpinning of my piece last month was the assertion that with such a proliferation of sports-related media and exposure opportunities, brands must … Read the whole story
Rob Ford, mayor of Toronto, has been naughty this year and Toronto-based creative agency, Bob’s Your Uncle, is serving as the bearer of coal. … Read the whole story
Erwin Penland hired Con Williamson as chief creative officer, John Cornette as senior vice president, executive creative director and John Dunleavy as managing director … Read the whole story
Homebuilding company, PulteGroup, has named Organic as its agency of record, following a review. Organic will lead all strategy, creative, and digital experience across … Read the whole story
