Mad Blog
by
Last week, NBC's much-discussed live production of "The Sound of Music" brought in 18.5 million viewers -- the network's highest ratings since the finale of "ER" in 2009. But in … Read the whole story
by Steve McClellan
In a management shakeup at Boston-based Arnold -- the second major reorganization there in about a year -- Robert LePlae is out and Pam … Read the whole story
-
by Richard Whitman, Columnist
The shop has been so mired in Loserville on the review front, we're rooting for them on this one. And Reckitt Benckiser is so … Read the whole story
-
by Steve McClellan
The WPP ad shop succeeds Droga5 which didn't defend. JWT will create global ads around the new theme "Forever Faster" and a new campaign … Read the whole story
by Joe Mandese
Sean O'Neal, a digital vet who helped make "The Daily Mail Online" one of the highest-profile publishers on Madison Avenue, is jumping from the … Read the whole story
by Joe Mandese
Fresh on the heels of high-profile public "exits" by some of Madison Avenue's biggest suppliers, most notably Nielsen, another one of the ad industry's … Read the whole story
by Karlene Lukovitz
The campaign, "Idahoan on Your Table," aims to convey that the homemade taste of the brand's mashed potatoes comes from real ingredients grown by … Read the whole story
-
by Amy Corr
There's photographic proof that Bigfoot exists in a 2:15 online video for Killer Loop, an apparel brand designed for adventurers exploring extreme temperatures and … Read the whole story
-
by Amy Corr
180LA hired Pierre Janneau as creative director to oversee the adidas account. The France native joins the agency from Wieden+Kennedy Amsterdam, where he served … Read the whole story
-
by Amy Corr
Sporting brand PUMA named JWT New York as its global lead creative agency, handling all work throughout North America, Europe, Latin America, APAC and … Read the whole story