Digital shop SapientNitro, part of the Sapient Corporation, has acquired Miami-based multicultural agency La Comunidad. The estimated $40 million to $50 million acquisition provides … Read the whole story
The music instruments retailer had used KSL Media before that firm went belly up last fall. In the interim, Horizon Media has handled the … Read the whole story
Chris Kuenne is stepping down as chairman of Rosetta, the digital agency he founded in 1998. Kuenne, who founded the digital agency 15 years … Read the whole story
Coldwell Banker is gearing up for the debut of a new ad during the Grammys by creating some pre-launch buzz. In advance of TV … Read the whole story
Reduce Data, a demand-side platform (DSP), is expected on Thursday to announce the launch of an advertising workflow automation tool, dubbed Optimizer. Read the whole story
Smartphones took care of that. 'Influential Marketer' attempts to hit guy in head with liquor bottle at a LV conference. A phone captures the … Read the whole story
- COMMENTARY
At the closing panel of Gridley & Company's 13th Annual Marketing, Internet, Financial Technology and Outsourcing Services Conference, I predicted that television advertising spend … Read the whole story
A picture is worth a thousand words and I wish the TV ad for the Nokia Lumia 1520 spent less time talking and more time highlighting … Read the whole story
Deutsch NY promoted three members from its creative department. Jeremy Bernstein was elevated from senior vice president, group creative director to executive vice president, group creative … Read the whole story
Coors Light in Ireland tapped CKSK as its lead creative agency, following a review. CKSK will now be responsible for all above the line creative … Read the whole story
