BIZ DEV: Coors Light Ireland Names CKSK As Lead Creative Agency

Coors Light in Ireland tapped CKSK as its lead creative agency, following a review. CKSK will now be responsible for all above the line creative output on the brand across every consumer touch point. Goosebump will handle all below the line concepts, execution and activation duties. CKSK has served as digital agency of record for Coors Light since 2010. Chemistry Ireland previously handled account. Stateside, Coors Light spent $104 million on measured media between January and September of 2013, according to Kantar Media.
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