MAD Agency Daily
Friday, January 24, 2014
  • KSL Trustee Given Subpoena Power: Liebowitz, Cohen To Speak Under Oath

    The U.S. Bankruptcy Court Judge handling the KSL Media case authorized the trustee, David Gottlieb, to subpoena both of the former KSL executives. Gottlieb … Read the whole story

  • Charles Schwab Appoints iCrossing Search Agency

    Digital marketing agency iCrossing has inked a deal with Charles Schwab to work on its recently launched "Own Your Tomorrow" initiative and lead its … Read the whole story

  • Super Bowl Marketing Goes Native

    Native advertising has come to the Super Bowl's TV marketing buildup. Buffalo Bills Hall of Famer Bruce Smith appeared on ESPN Wednesday to talk … Read the whole story

  • No Matter How You Cut It, Use Wisconsin Cheese

    At least that's what the state's dairy producers want. They're launching a new marketing campaign, orchestrated by ad shop Stephan and Brady that's designed … Read the whole story

  • Sorrell: 'Opt-out' Is No Longer An Acceptable Data Strategy

    Writing in The World Post, Sorrell said marketers have to embrace "opt-in" strategies that must be "clarified and simplified for the consumer." Businesses and … Read the whole story

  • U.S. Online Spending Estimated At $46.5B In '13, Mobile Search Surges

    Global online advertising spending increased 10.2% to $28 billion in the third quarter of 2103 from $25.4 billion in the year-earlier period. U.S. online … Read the whole story