MediaPost Agency Daily
Monday, February 3, 2014
  • NewsFlash! There Is Life Outside The Super Bowl!

    Of course, all you care about today is the Super Bowl. Super Bowl! Super Bowl! Super Bowl! But believe it or not, there is … Read the whole story

  • Priceline's Parody Bowl

    The firm's real-time marketing plan will poke fun at other Super Bowl advertisers by "recreating" their ads using hand puppets on Vine. Read the whole story

  • Goldie Rocks: Intuit Helps Girl Power Toymaker Blast Off During Big Game

    One of the few real surprises in this year's Ad Bowl was the commercial for girl power toymaker GoldieBlox, a small business operator that … Read the whole story

  • Not So Super: Sex Trafficking Spikes During Super Bowl Weekend

    McCann Erickson has created a campaign for the New York State Anti-Trafficking Coalition designed to put a spotlight on the brutal and illicit activity. Read the whole story

  • For Many Brands, Big Data Is Too Big

    That's according to a survey just released from the World Advertising Federation and management consultant The Customer Framework. Most respondents said they were unprepared … Read the whole story