MAD Agency Daily
Wednesday, February 26, 2014
  • 72andSunny Lands Truth Campaign

    Anti-tobacco group Legacy has selected MDC Partners' 72andSunny as the new creative agency for its national "truth" campaign, after a review that began last … Read the whole story

  • VisitBritain Launches Global Tourism Blitz

    The campaign puts an emphasis on sites outside of London, which has a strong tourism base. Tennis, anyone? Rainey Kelly Campbell Roalfe/Y&R developed the … Read the whole story

  • Rosetta Taps Eric Healy As Managing Partner

    Publicis Groupe's Rosetta has hired former SapientNitro Vice President Eric Healy as managing partner of its Consumer Products & Retail Industry Group. He will … Read the whole story

  • JWT Agrees To Buy Lemon Sky

    WPP's global agency JWT has agreed to acquire Lemon Sky, a digital shop in the fast-growing Polish market that will become part of JWT … Read the whole story

  • VivaKi Joins OpenVV Group

    Publicis Groupe's VivaKi on Tuesday announced it has joined the OpenVV consortium, which offers a viewability tool for in-stream ads. The OpenVV group was … Read the whole story

  • Of Bulls, Bears And Flappy Birds

    Peter Sealey, I owe you an apology. Surely you remember him. He's the Bay Area consultant and former Hollywood executive who back in the … Read the whole story