The WPP CEO has exercised an option to receive company shares valued at about $38 million. The options for the shares were awarded to … Read the whole story
Of course they do it in their own brand of dense corporate speak, so good luck figuring out what they really mean. Meanwhile, some … Read the whole story
Brands have begun to attribute return on investments for earned media, but what happens when consumers become incredibly responsive to the campaign and the … Read the whole story
The word, that is -- which is seen as pejorative, not the inclination. 'Bossiness' in girls may be a sign of leadership and should … Read the whole story
The agency, which opened its doors during the War Between The States, plans a year-long series of events to highlight the best of its … Read the whole story
- COMMENTARY
Streaming video doesn't depend on cigar-chomping tyrants, taste-sensing dowsers or even the volumes of Simmons demographic indexes that for so long were the tools … Read the whole story
The United Nations launched a website called "He For She," where men can take a stand and speak out against injustices to women. The … Read the whole story
AKQA promoted Matthew Bain, Geoff Northcott and Giles McCormack to international managing directors. They will report to AKQA's founder and CEO, Ajaz Ahmed. Bain … Read the whole story
RealBeanz, a ready-to-drink iced coffee brand, named JWALK as its agency of record and 5W Public Relations as its PR agency of record, following … Read the whole story
