The festival still has a lot to offer -- especially marketers, given that the show now focuses heavily on marketing innovation. Things keep getting … Read the whole story
In a bid to marry technology with creative design, the mobile publishing platform Rumble has acquired Blue-Goo. The acquisition of the boutique digital creative … Read the whole story
With help from its ad shop Mullen, National Geographic Channel has created a new Web site that is synced to the International Space Station. … Read the whole story
The WPP global network has agreed to acquire a majority stake in Memac Ogilvy. The agencies have worked together for close to three decades, … Read the whole story
Formerly known as ePrize, the agency renamed itself HelloWorld in January. It's a name that works on several levels, says the firm's CEO Matt … Read the whole story
- COMMENTARY
How -- at the exact same time -- can there be media rebates and not be media rebates in the U.S.? Read the whole story
Cracker Barrel Cheese launched a TV spot that encourages late night snacking... with a catch -- revealed at the close of the ad, when … Read the whole story
Rosetta hired Clare McDonald, as its European executive creative director, a new position. McDonald will lead creative strategy and execution across all European clients. … Read the whole story
Translation was named social media and agency of record for Champs Sports. The agency will be responsible for marketing communications leadership, general services and … Read the whole story
