• by Amy Corr  @MediaPostOTL, March 13, 2014

Translation was named social media and agency of record for Champs Sports. The agency will be responsible for marketing communications leadership, general services and social media management and analysis. Translation will help Champs Sports establish a consistent look across its in-store, digital and social channels and provide regular analysis of marketing initiatives and ad spends. "Translation will play a key role in strengthening Champs Sports' position in the marketplace from both cultural and business perspectives," said Scott Burton, director of marketing at Champs Sports. Champs Sports spent $5.9 million on measured media between January and September of 2013, according to Kantar Media.