MAD Agency Daily
Wednesday, March 19, 2014
  • Marissa Mayer: The Case For Advertising On Yahoo

    At this week's 4As Conference in Los Angeles, the Yahoo CEO talks up the company as both a good platform and environment for marketers … Read the whole story

  • Liodice: Digital Is The Least Accountable Of Media

    Bob Liodice, CEO of the Association of National Advertisers, told a 4As gathering that media measurement has to improve or ad dollars will come … Read the whole story

  • Read All About It: DFM, Rumble Partner On Mobile Publishing

    Digital First Media (DFM), the second-largest newspaper group in the U.S., has formed a partnership with smart mobile publishing platform Rumble to power its … Read the whole story

  • ZO, Collective: TV Online Views Can Alter Marketing Plans

    LOS ANGELES -- TV-related consumer activity online -- especially when it comes to interaction with TV networks' Web areas -- increasingly has strong results … Read the whole story

  • ChargeAds Unveils New DSP For Medium, Large Agencies

    ChargeAds, an ad technology provider that was founded in 2012, this week launched a demand-side platform (DSP), dubbed Oscar. The platform is geared for … Read the whole story

  • The Case For Commercial TV Ratings

    The Association of National Advertisers has been pushing for commercial TV ratings for a decade. During that time, ROI for every ad dollar spent … Read the whole story