BIZ DEV: Lowe Campbell Ewald Wins Energy Upgrade California

Lowe Campbell Ewald, part of Interpublic Group, was named agency of record for Energy Upgrade California, following a review. Energy Upgrade California is a marketing, education and outreach brand of the State of California that educates residents and small business consumers about energy management. The brand will launch a primary statewide marketing campaign that will help residents and small businesses understand how they use energy, and what actions they can take to save energy and money. The Lowe Campbell Ewald Los Angeles office partnered with three agencies for the review: Momentum for experiential marketing, Casanova Pendril for Hispanic marketing and InterTrend for Asian marketing. Lowe Campbell Ewald and its agency partners will be responsible for strategy, communications planning, creative, production, media planning and buying (traditional and digital), and experiential elements.

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