MAD Agency Daily
Tuesday, April 22, 2014
  • Knob Creek Broadens Target Audience Via TV

    The "super premium" bourbon brand is launching its first TV ad today. The ad, part of a broader brand campaign, will air on various … Read the whole story

  • TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155%

    Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during … Read the whole story

  • JW Marriott, Team One Launch Photo-Sharing App CUR8

    It's part of the hotel chain's effort to 'reposition itself and focus on the small details that matter most to their customer,' says Nick … Read the whole story

  • Like Their Parents, Hispanic Millennials Love Soccer

    It's a passion that marketers trying to reach them ignore at their peril, according to a new study from Interpublic's Octagon. Read the whole story

  • High-Definition Experiential

    Social amplification has driven down the cost per impression of events considerably, and the ability to craft an experience for a few people that … Read the whole story