MAD Agency Daily
Tuesday, April 22, 2014
  • Knob Creek Broadens Target Audience Via TV

    The "super premium" bourbon brand is launching its first TV ad today. The ad, part of a broader brand campaign, will air on various ... Read the whole story

  • TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155%

    Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during ... Read the whole story

  • JW Marriott, Team One Launch Photo-Sharing App CUR8

    It's part of the hotel chain's effort to 'reposition itself and focus on the small details that matter most to their customer,' says Nick ... Read the whole story

  • Like Their Parents, Hispanic Millennials Love Soccer

    It's a passion that marketers trying to reach them ignore at their peril, according to a new study from Interpublic's Octagon. Read the whole story

  • High-Definition Experiential

    Social amplification has driven down the cost per impression of events considerably, and the ability to craft an experience for a few people that ... Read the whole story