MAD Agency Daily
Friday, April 25, 2014
  • Biculturals Dominate U.S. Hispanic Population

    And Millennials dominate the bicultural segment. That's good news for advertisers, as the group is generally "accepting" of advertising, finding it a useful channel … Read the whole story

  • CP+B Scores NBA 2K Account

    Crispin Porter + Bogusky (CP+B) shoots and scores a championship franchise. The agency's LA office will develop the creative campaign for the next edition … Read the whole story

  • O&M Vet Aversano Named CEO Of The Shop's Flagship Office

    Lou Aversano, a 20-year Ogilvy & Mather veteran, has been named CEO of the agency's New York office, a new position at the agency. … Read the whole story

  • Herman Miller Celebrates 'Hilda' With New Video Series

    The videos - animated by Damien Florebert Cuypers - are currently being released over the course of two weeks on Herman Miller's content platform … Read the whole story

  • Wendy's Fans Grab Chance To Be 'Screenwriters'

    To promote its Italian-inspired Tuscan Chicken on Ciabatta sandwich, Wendy's came up with an intriguing alternative to catchy, short videos or the now-familiar tactic … Read the whole story

  • Forget about Mommy: Determining What Motivates Women

    Mother's Day is just around the corner and marketers rightly fear missing out on this lucrative but highly competitive holiday sales opportunity. A lot … Read the whole story