And Millennials dominate the bicultural segment. That's good news for advertisers, as the group is generally "accepting" of advertising, finding it a useful channel … Read the whole story
They like pros with oodles of experience. Just check out their new hire. And a Huge veteran moves on to pursue the challenges that … Read the whole story
Crispin Porter + Bogusky (CP+B) shoots and scores a championship franchise. The agency's LA office will develop the creative campaign for the next edition … Read the whole story
Lou Aversano, a 20-year Ogilvy & Mather veteran, has been named CEO of the agency's New York office, a new position at the agency. … Read the whole story
The videos - animated by Damien Florebert Cuypers - are currently being released over the course of two weeks on Herman Miller's content platform … Read the whole story
To promote its Italian-inspired Tuscan Chicken on Ciabatta sandwich, Wendy's came up with an intriguing alternative to catchy, short videos or the now-familiar tactic … Read the whole story
- COMMENTARY
Mother's Day is just around the corner and marketers rightly fear missing out on this lucrative but highly competitive holiday sales opportunity. A lot … Read the whole story
Nissan Pathfinder launched a TV spot during the NBA playoffs on TNT where a father and daughter car ride becomes more of an updated … Read the whole story
Wieden+Kennedy elevated global co-executive creative director Colleen DeCourcy, to agency partner. DeCourcy joined Wieden+Kennedy in 2013 to partner with Dave Luhr and Mark Fitzloff … Read the whole story
Following a review, Walrus, New York was tapped to lead the U.S. launch of Remy Cointreau USA's Bruichladdich single malt whiskies and The Botanist … Read the whole story
