• by Richard Whitman , Columnist, April 24, 2014

And who said ageism has wiped out everyone over 40 in ad agencies? Not Hub Strategy & Communications, which just hired Wayne Buder as the agency's chief marketing officer. Buder comes to the agency with 35 years of experience -- having worked on EA, Virgin, Mozilla and Disney -- and once had his own ad agency, BuderEngel Advertising. Of joining Hub, Buder said: “As a competitor of Hub for years, I’ve always admired their creative work and the business model. But I hated losing to them even more. I’m glad to say there will be no more of that.” Rock on, Wayne!

Huge -- that once tiny agency and now, well, huge -- is losing one of its own. Chief Experience Officer Michal Pasternak, who has been with the agency for ten years when it had but 10 staffers, is leaving the agency. She hasn't said where she's going, but she did say in an exit email: "I’m beyond excited about the challenges that lay before me. I plan to continue to redefine and push the boundaries of User Experience. I envision users of the world spending more time doing things they enjoy with people they love, and less time being frustrated by ill-considered, poorly designed experiences."

Ogilvy & Mather Chief Operating Officer Lou Aversano has been promoted to chief executive officer of O&M New York. He'll oversee all things New York and report to O&M North America Chairman and CEO John Seifert. Aversano has been with the shop for 20 years -- first joining as an account supervisor and moving into management roles in the early 2000s. Of the promotion, Seifert said: “Lou has done a phenomenal job serving our New York office for the past three years and IBM for the past 20. No one is better suited for this unique leadership opportunity than Lou. He will put his heart and soul into making New York the best it can be. Both the agency and our clients will benefit from Lou’s dedicated leadership.”

advertisement

advertisement