MAD Agency Daily
Tuesday, May 20, 2014
  • Publicis, Facebook To Share Data, Images, And Video

    The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story

  • Mindshare Options 'The Rise of Superman' For TV, Film, Digital Development

    The agency and several partners, including author Steven Kotler, are developing the bestselling book into several pieces of content for TV, film and digital. … Read the whole story

  • MDC Shares Continue Downward Drift As Nadal Completes $81 Million Sell-Off

    MDC confirmed on Friday that CEO Miles Nadal had completed a deal to sell nearly 40% of his Class A shares in the company. … Read the whole story

  • Benefit, BSSP Launch 'Arresting' Campaign

    The cosmetic brand, part of LVMH, is known for its cheeky marketing approach. Now it's launching a new campaign, including its first broadcast work, … Read the whole story

  • Thinknear Bows Location Accuracy Index For Mobile Ads

    Location data is the "killer app" of mobile advertising and marketing, but a surprisingly large amount of the information used to target mobile users … Read the whole story